Digital business and E-commerce management: strategy, implementation and practice
Management., Chaffey, Dave
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Catégories:
Année:
2015
Edition:
6. ed
Editeur::
Pearson Education
Langue:
english
ISBN 10:
1161161171
ISBN 13:
9781161161175
Collection:
Always learning
Fichier:
PDF, 28.99 MB
IPFS:
,
english, 2015
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