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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated ''corporate storytellers.'' 3M banned bullet points years ago and replaced them with a process of writing ''strategic narratives.'' Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. ''Lead with a Story'' contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect
Année:
2012
Edition:
7.11.2012
Editeur::
AMACOM
Langue:
english
Pages:
288
ISBN 10:
0814420303
ISBN 13:
9780814420300
Fichier:
PDF, 2.22 MB
Vos balises:
IPFS:
CID , CID Blake2b
english, 2012
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