Qualitative Data Analysis with NVivo

This straightforward, jargon-free book provides an invaluable introduction to planning and conducting qualitative data analysis with NVivo. Written by leading authorities, with over forty years combined experience in computer-assisted analysis of qualitative and mixed-mode data, the new edition of this best selling textbook is an ideal mix of practical instruction, methodology and real world examples.

Comprehensive, clear and focused, the book effectively shows how NVivo software accommodates and assists analysis across a wide range of research questions, data types, perspectives and methodologies. It explains and Illustrates:

• • the power and flexibility of the NVivo software
• • how best to use NVivo at each stage in your research project
• • how to use the various tools in NVivo (alongside helpful screen shots)
• • with examples from the sample data that accompanies the software, the authors' own research, and vignettes from across the social sciences
• • sample projects, supplementary and updated instructions, and SAGE journal content on a companion website
  

This second edition contains new chapters on handling a literature review, visualizing data, working in mixed methods and social media datasets, and approaching NVivo as a team. An insightful step-by-step guide to the messy reality of doing computer-assisted analysis, this successful book is essential reading for anyone considering using NVivo software.