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Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer Business Cases)

Name: Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer Business Cases)
ISBN: 9783031307416

Enrique Carlos Bianchi (editor), Jose Luis Vazquez Burguete (editor), M. Mercedes Galan-Ladero (editor), Ana Lanero Carrizo (editor)

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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Année:

2023

Edition:

1st ed. 2023

Editeur::

Springer

Langue:

english

Pages:

318

ISBN 10:

3031307410