Kellogg on Marketing

Main
Business & Economics - Sales & Marketing
Kellogg on Marketing

Kellogg on Marketing

Name: Kellogg on Marketing
ISBN: 9781119199892

Alice M. Tybout, Bobby J. Calder, Philip Kotler

0 / 0

0 comments

Avez-vous aimé ce livre?

Quelle est la qualité du fichier téléchargé?

Veuillez télécharger le livre pour apprécier sa qualité

Quelle est la qualité des fichiers téléchargés?

The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing.�
Abstract: This business classic has been thoroughly revised and updated for today s marketers.

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.�

Catégories:

Business & Economics - Sales & Marketing

Année:

2010

Edition:

Editeur::

Wiley

Langue:

english

Pages:

426

ISBN 10: