Using Market Knowledge

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Business & Economics
Using Market Knowledge

Using Market Knowledge

Name: Using Market Knowledge
ISBN: 9780761921974

Rohit Deshpande

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Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.

Catégories:

Business & Economics

Année:

2000

Edition:

Editeur::

SAGE Publications, Inc

Langue:

english

Pages:

400

ISBN 10: