Film Authorship in Contemporary Transmedia Culture

Wikanda Promkhuntong's book, Film Authorship in Contemporary Transmedia Culture: The Paratextual Lives of Asian Auteurs, explores the evolving landscape of film authorship amidst the rise of transmedia culture, particularly focusing on East Asian cinema. The work examines how filmmakers maintain their influence through various paratextual productions that extend beyond traditional film narratives.

Key Themes

Transmedia and Authorial Identity: The book discusses the fluid nature of contemporary auteur culture, emphasizing how filmmakers engage with multiple platforms and formats to shape their public personas and artistic identities.

Paratextual Assemblages: Promkhuntong analyzes the role of film festivals, marketing materials, and fan-generated content in constructing and promoting the reputations of East Asian auteurs. This includes an exploration of cinephile writings and fan interactions that contribute to an auteur's narrative.

Participatory Culture: The text delves into the changing dynamics between media producers and audiences, highlighting how participatory culture influences the production and reception of films. It reflects on how filmmakers respond to transmedia environments and the implications for their creative outputs.

Case Studies: The book includes various case studies that illustrate the intersections of academic discourse and promotional strategies, providing insights into how specific filmmakers navigate the complexities of contemporary media landscapes.

Promkhuntong's work is positioned within the broader context of transnational cinema and post-auteurism, making it a significant contribution to the fields of media studies and film authorship research.