Advertising and Branding: Concepts, Methodologies, Tools,...

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Business & Economics - Sales & Marketing
Advertising and Branding: Concepts,...

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Name: Advertising and Branding: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522517931

Information Resources Management Association

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This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising

Catégories:

Business & Economics - Sales & Marketing

Volume:

3 vols.

Année:

2016

Editeur::

IGI Global

Langue:

english

Pages:

1849