Marketing New Realities: An Introduction to Virtual Reality...

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Business & Economics - Sales & Marketing
Marketing New Realities: An...

Marketing New Realities: An Introduction to Virtual Reality Augmented Reality Marketing, Branding, Communications

Name: Marketing New Realities: An Introduction to Virtual Reality Augmented Reality Marketing, Branding, Communications
ISBN: 9780996510677

Hackl Cathy, Wolfe Samantha G.

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Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.
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Catégories:

Business & Economics - Sales & Marketing

Volume:

Année:

2017

Edition:

Editeur::

Meraki Press

Langue:

english

Pages:

106